Thursday, 6 December 2012

Why do we long to be green?

What is it about the environment and looking after it do we like so much? We've brought the 'green culture' into pretty much every industry we possible can, recycling is part of everyones lives now, but are we all really that bothered. Do we actually care? or is it just fashionable to be green?

For my literature review I've decided to look into 'green fashion' and what it really means to us. I want to find out if its popular because of the clothes or just for its meaning, whether 'green fashion' will take off or whether it'll just fall flat.


When do you think Green fashion took off? 


MMM Recycled Garment (from MMM Facebook)


It was 1989/1990, thats right the early 90's which is 22 years ago... Martin Margiela’s first collection, for spring 1989, features a leather butcher’s apron repurposed into an evening gown. He will soon become known as the leader of the deconstructionist movement, and for his use of recycled materials in his collections. He stated, “I like to collect old clothes and give them another life. When they are lying there, they are dead." But real, lasting environmental change would be slow to take root. Designers had/have that mammoth task of getting customers on their side... lets face it we are the hardest to please.


It wasn't until around 2002,  12 years later, when customers first got their hands on a much awaited new McCartney label, that eco fashion began to look less like a joke and more like a serious business proposition.

Magazine Clipping


Do you remember the 'I'm not a plastic bag' The original, the most fashionable and the most rememberable tote. The designer... Anya Hindmarch, she became a noteworthy of eco-cool.


I could go on for ages, but what do you think? Do we care of is it just a fashion statement?

No comments:

Post a Comment